A new initiative from Media Studies Unit (Ministry of Home Affairs), the Home Team News website plays as an online newsroom and internet magazine to share news, department’s initiative and reports with the public. It also aims to build an online community of people who take a stake in Singapore’s safety and security.
The website design presents a strong identity of Ministry of Home Affairs and on top of that, the highly flexible content management system that we developed allows reporters to manage website content such as text, photos and video easily.
Temasek Defence Systems Institute (TDSI) is a strategic alliance between two eminent institutions: the National University of Singapore (NUS) and the US Naval Postgraduate School (NPS).
TDSI brings together military staff and defence technologists in an education and research environment to produce graduates who are trained to create maximum leverage by the integrating operations and technology.
On our end, we leveraged on our strong web development capability to develop a user-centric website with clear explanations and dynamic visuals for an intuitive experience.
MINDEF Scholarship Centre (MSC) is key resource and liaison centre to assist prospective scholars on all issues and matters pertaining to the premier MINDEF/SAF Scholarships.
The revamped website captures the essence of what MINDEF Scholarship Centre stands for: the highest calling of defending the nation. Needless to say, we are very proud to work with MINDEF for the recruitment of the finest leaders of the future.
When buildings meet the “Green” standards set by BCA, they are recognised by an award by BCA Greenmark. Carbon recently did a website revamp for BCA Greenmark, incorporating more social elements as well as videos.
The results? A more modern and fun website with relevant engaging content, giving people a better idea of what BCA Greenmark is about!
This campaign was part of National Environmental Agency’s (NEA) broader plan of creating a Clean & Green Singapore. The goal was to encourage song-writers to write a song about a cleaner greener world, so as to inspire others and spread an “eco” message.
The objective was to reach out to both professional songwriters as well as youths to encourage them to participate in the contest.
Carbon was engaged as NEA’s creative and marketing partner to execute the entire campaign from start to finish. This included working alongside the client to spread the message through traditional and online media, direct marketing to music schools, forging partnerships with institutions, managing social media campaigns and so on! Much effort was also put into the creative treatment for the campaign. A youthful, vibrant, grungy vibe was used in all creative collaterals to attract the attention of the primary target audience – youths.
Aside from just print and on air advertising, focus was also directed towards digital avenues such as a series of viral videos on the internet and a strong Facebook initiative.
This was a great project for us to work on and we thoroughly enjoyed the process and working relationship with our client. Initial responses to this campaign has been really great. We also had a lot of fun in the middle of Orchard Road on a Saturday when we readied the viral part of the campaign, doing our part for a cleaner, greener world! We are excited to see more entries so keep your creative juices flowing and start sending in your entries! Check us out on the Facebook page.
You can be a tree hugger like SP and make a difference to the world. Check out SP’s new launched site at www.spgogreen.sg.
This was one of our dream projects! Being able to craft a site to contribute to the food scene in Singapore. Yummy. Conceptualised jointly with the National Environment Agency, the vision of the site was to allow Singaporeans to find their favourite food stalls easily, rate them and add their comments. The site features include a wiki that allows users to update the store locations and other relevant information. Thus, have no fear no more that your favorite hawker stall has moved and you know not where they have moved to! There is now collective intelligence to hunt these stores down. You are also able to rate your favourite hawker centre in this site. So come visit the site and build this “foodie” community.
If you’re ready to solve ‘wicked problems’ with some imagination, creation and innovation, check out SP’s new launched site at www.spdesignthinking.sg
Carbon is contracted by the Singapore Grand Prix to build and maintain its website for 2009 and 2010. Our scope of work includes design conceptualisation, technical implementation and support, and content maintenance throughout the period including 24×7 support during the race days.
Check out the online website for Singapore Poly’s Escapade ALL NIGHT event for youths last Saturday night! Be a fan on our Facebook page!
Be part of SP’s inaugural event – www.escapade.sg!
Carbon has worked with IDA closely in the last two months for the IDA Talent Infocomm revamp.
See the new website at www.infocommtalent.sg!
We are proud and excited to announce the launch of the Ministry of Finance (MOF) corporate website! Check out the newly launched site at http://app.mof.gov.sg/index.aspx.