When buildings meet the “Green” standards set by BCA, they are recognised by an award by BCA Greenmark. Carbon recently did a website revamp for BCA Greenmark, incorporating more social elements as well as videos.

The results? A more modern and fun website with relevant engaging content, giving people a better idea of what BCA Greenmark is about!

Insight
This campaign was part of National Environmental Agency’s (NEA) broader plan of creating a Clean & Green Singapore. The goal was to encourage song-writers to write a song about a cleaner greener world, so as to inspire others and spread an “eco” message.
The objective was to reach out to both professional songwriters as well as youths to encourage them to participate in the contest.

Ideas
Carbon was engaged as NEA’s creative and marketing partner to execute the entire campaign from start to finish. This included working alongside the client to spread the message through traditional and online media, direct marketing to music schools, forging partnerships with institutions, managing social media campaigns and so on! Much effort was also put into the creative treatment for the campaign. A youthful, vibrant, grungy vibe was used in all creative collaterals to attract the attention of the primary target audience – youths.

Aside from just print and on air advertising, focus was also directed towards digital avenues such as a series of viral videos on the internet and a strong Facebook initiative.

Impact
This was a great project for us to work on and we thoroughly enjoyed the process and working relationship with our client. Initial responses to this campaign has been really great. We also had a lot of fun in the middle of Orchard Road on a Saturday when we readied the viral part of the campaign, doing our part for a cleaner, greener world! We are excited to see more entries so keep your creative juices flowing and start sending in your entries! Check us out on the Facebook page.