Carbon works closely with atomz to implement the online digital strategy for SCDF which includes the building of a career microsite. Previously, SCDF has their career site embedded within the corporate site and the link was also not obvious to someone coming to the site. Thus with the proposal to develop a dedicated career site, potential recruits can now find information easily through this site. We also brought to life these career choices by developing 3 videos of what the life of a SCDF personnel is like. We have consistently obtain more than 200 visitors a day since we launched the site and the online application has driven more than 5,000 interested applicants! There was also a comprehensive online marketing plan that involved active social media strategies that helped to increase the awareness, interest and drive traffic to the site as well.

Check out www.scdf247.sg!