We are proud and excited to announce the launch of the Ministry of Finance (MOF) corporate website! Check out the newly launched site at http://app.mof.gov.sg/index.aspx.
Your Interactive Agency | Insights. Ideas. Impact
We are proud and excited to announce the launch of the Ministry of Finance (MOF) corporate website! Check out the newly launched site at http://app.mof.gov.sg/index.aspx.
Carbon works closely with atomz to implement the online digital strategy for SCDF which includes the building of a career microsite. Previously, SCDF has their career site embedded within the corporate site and the link was also not obvious to someone coming to the site. Thus with the proposal to develop a dedicated career site, potential recruits can now find information easily through this site. We also brought to life these career choices by developing 3 videos of what the life of a SCDF personnel is like. We have consistently obtain more than 200 visitors a day since we launched the site and the online application has driven more than 5,000 interested applicants! There was also a comprehensive online marketing plan that involved active social media strategies that helped to increase the awareness, interest and drive traffic to the site as well.
Check out www.scdf247.sg!
LaMB is an animated film produced by Animax. Carbon was the retainer agency for Animax in 2009 and worked with Animax on this through-the-line campaign. The site is targeted predominantly for youths and uses Flash to create the animated effects. The creatives were so well received that we obtained four awards for this campaign : namely
PROMAX/BDA World 2009 – Print poster – Gold and Judges Choice Award
PROMAX/BDA Asia 2009 – Best Print ad – Silver and Best website design – Silver
Here’s a ‘Bonus Update’ for ya – since its FRIDAY over here at Carbon.
Well… actually we just celebrated our dear Chase’ birthday (pictures and videos up later), so we’ve got a bunch of cupcakes around. So just thought it be interesting to do a silly feature on cupcake eating. So here’s enjoying these little ‘mouth-size’ (that’s a hint!) treats the Carbon way. Enjoy! =)
For our latest Carbon outing, we decided to take things a little slower, with a touch of class and refinement. Hence we decided to head down to our local museum to soak up some art. Well, as you can imagine, that’s not all we did.
As with any usual Friday morning in Carbon, we get many-a-usual phone calls. Until this less-than-usual call came in…
Here’s my contribution to the nominees for “Phone Call of the Year” (if there was such a category)
This is the conversation, not in verbatim, but still as accurately as possible with any identification to persons / bodies involved changed for their protection / privacy (because we love people – just that this call kind of amused us a fair bit).
Carbonite: “Hello! Carbon Interactive – how may I help you?”
Caller: “Hi, I am calling from XXX (a certain institution), we are building an eco-friendly car…you know the CnG kind?”
Carbonite: “Uh-huh, yup…”
Caller: “Yes…we want to make the car body out of carbon fibre…”
Carbonite: “…”
Caller: “So uh…can your company supply us?”
Carbonite: [Pause] “Uh, I’m sorry but i think you’ve got the wrong number, we don’t supply carbon material”
Caller: “But i got your number from the website”
Carbonite: “Sorry, but which website did you get it from?”
Caller: “Street Directory…”
Carbonite: “Ok…but I’m sorry, we can’t help you…”
Caller: “You mean you are not a carbon product supplier?”
Carbonite: “No we’re not…”
Caller: “Oh ok…maybe i try again… thanks”
Carbonite:“No problem, bye”
So yes…a word to from us: We are Carbon Interactive – we do interactive designs and create wonderous digital solutions. We love our clients, and our clients love us too. The thing that we don’t do as a company… is supply carbon.
But thank you to whoever you were – you’ve made our day so much more interesting in just a span of 2 minutes. Much love from the Carbon crew to you!
Hello again from the land of the Carbonites!
Nope, its not the latest sensation in weight lost technologies – but it is the latest craze from the Carbonites’ series of Latecomers’ Variety Show. The launch of this video therefore signals the search for a new dance for our beloved ‘late-bloomers’. In the meantime, we hope you enjoy this one as much as we’ve enjoyed embarrassing ourselves making it.
Smell ya’all soon enough!
Here’s taking a quick break from work. In our love for all things creative, we have apparently created a fashion line wearable by both man and man’s best friend. Here’s a preview of this year’s Summer Collection:
Introducing the long-await Carbon Designer Line: SIDEKICK – where you make the clothes, not the other way round.
Our designs are made from recycled material – previously non-biodegradable materials turned into wearable fashion statements. What’s more, since they cannot be degraded so easily, you have no reason to keep buying new items – saving you loads of cash, and saving the earth too!
Finally been able to get a post out! We’ve been busy over here at Carbon, lotsa stuff to be done. Despite all the outward ‘busy-ness’, we still take time to do somethings we like… for example music making! Enjoy!
It’s moi maiden post! Took me more than a year to finally blog on an entry. One of my resolutions in 2009 is to do something which i didn’t do in 2008, hence i decided to write something here and hopefully it aint gonna be the last. =)
My first entry is served with a simple photo collage. So… enjoy! and stay awake! =)
Hi there!
How’s the reader doing today. Hope you’re loving the year thus far.
The team at Carbon (to be precise- some souls in there) have discovered an ‘alternative’ way to play – when one is without Wii (for the time being i.e).
We turned the conference room table into a Ping Pong Table this afternoon – with 2009 Calendar, some rectangular-shaped items posing as the net in b/w us. With Asians holding to a ping pong bat, one instantly looks like a pro (whether the fella has actual playing skills or not).
I don’t have a pic to showcase here. But will do so when we get the scene captured again. For am sure, we will be hanging around that room for more smashin’ games on the ‘Ping Pong’ table soon.
Hmm.. what are some other creative ways you can do with the existing furnitures in your office and turn it into play-land? We hope to discover more in the coming days…
Lovery loves,