National Environment Agency (NEA) enlists cyber warriors in the fight against dengue by leveraging on new social media platforms and taking advantage of the popularity of computer gaming. NEA has developed an internet-based game, termed “Operation M.A.C.E” (Monster Annihilation and Control Enforcement). Carbon Interactive has been awarded the mission of revamping the current Flash site and develop a user friendly version.
This is a first-of-its-kind outreach programme that promotes dengue awareness among the young and the internet savvy. Operation M.A.C.E builds upon a story that is set in a futuristic Singapore that has been invaded by a race of aliens resembling Aedes mosquitoes.
The programme was developed by NEA together with youth partners who saw its potential in helping NEA promote its messages more effectively.
Stay tuned for more mission updates.