Last month, we were invited to partner with another agency in a pitch for Singapore Institute of Technology website revamp. The challenge was that we only had 4 days to produce two different concepts inclusive of rich media banner storyboards.
With the experience of website development for higher learning institutes like LASALLE College of the Arts, Singapore University of Technology and Design (SUTD) under our belt, we took on the challenge with much zeal.
Defining the problem is the first step of the design thinking process and we tackle this with our 3I approach: Insights, Ideas, Impact.
1. Insights – we dissected the brief, researched and analyzed the current SIT website thoroughly and uncovered a navigation issue. It was difficult for different groups of users to find crucial information on the website.
2. Ideas – besides conceptualizing an overall design that is more vibrant, we also proposed a user centric navigation in order to solve the navigation problem. With a future ready website in mind, we also recommended a responsive website so that users enjoy optimal mobile viewing experience across different screen resolutions.
3. Impact – the result is not one but two website concepts that are dynamic, user-friendly and socially connected, enabling SIT to engage different groups of users.
In the end, though we did not win the pitch, all was not in vain as we sharpen our thinking process with every opportunity. It was a fun, learning journey for the team as we shared much laughter over late dinners of sushi and pizza.
Most importantly, what made everything worthwhile is the fact we love our work. Looking forward to more fun coming along our way!