At Carbon, we believe in continuous learning and enjoy sharing our knowledge and expertise. Every week we gather to share and learn from one another in our weekly team sharing sessions. And because we love sharing, we decided to post some of the things we’ve learnt on our blog! This week’s topic – SEO!
How Search Works
Search Engine Optimization, or “SEO” for short, is the process of improving both the volume and quality of visitors to a web site from search engines, via “natural” or “unpaid” search results. In other words, SEO is the process of increasing the search ranking of your website, by taking steps to help search engines locate it easily.
Before proceeding any further, here’s a short video to explain how a search engine like Google works when we perform searches.
How Google Search Works
You might ask “why should I do SEO? Aren’t modern search engines smart enough to find my website as long as it is there?”
Our answer is “Yes, search engines today are very advanced and would most likely find your site.” However, the ranking of your website in a search result, will greatly affect how many and what kind of visitors will navigate to your website.
Good search result ranking is important, because most searchers (92.5%) will not explore beyond the third page of search results before trying another search1. So making sure your site is found to be relevant and ranked higher in search results, is important to having it clicked by the people whom you want viewing it.
So how do we increase “natural” or “unpaid” traffic to a websites? This can be done by taking several steps. These include having a relevant title for each page of your website; page titles should provide accurate descriptions of the content being offered. Another way is to ensure that you have tagged your pages to keywords that users will type in a search engine, when looking for the content that you are providing.
It is important to note, SEO is nothing without good content! This is even more true on the web where content is king! The more relevant your content, the more likely search engines will define it as ‘credible’. This will also get you more inbound links to your website, which in turn will improve your search rankings.
So as you can see, there are so many steps that can help you get your website better traffic volume and quality. So many in fact, that one blog post can’t contain everything we have to share!
We’d loved to share more with you. If you’d like to find out more about SEO and how we could help you in optimizing your site, just drop us an email email@example.com. We look forward to hearing from you! Cheers!
- Jansen, B., A. Spink, and Koshman 2007. “Web Searcher Interaction with the Dogpile.com Metasearch Engine.” Journal of the American Society for Information Science and Technology 58(5):744-755